Spearfish
As 87% of American travelers plan a trip in the next six months you can either cast a wide, expensive marketing net or you can Spearfish.
The Importance of Repeat Visitors
As you plan out your upcoming promotional efforts, consider important it is for the success of your program to have engagement with prior visitors to your destination.
Study after study conducted for destinations all over the USA show that on average 70%+ of a destination’s visitation in a given year is generated by those with recent prior visitation experience….often from the past 12 months.
That’s where Spearfish comes in…the new name of Essentially America’s Digital Repeat Visitor Program.
Spearfish Hyper-Targeting
While there are many algorithm-based digital advertising solutions creating “look-alikes”, “personas” and “travel intenders” they largely are still casting a wide, expensive net.
Spearfish is a hyper-targeted digital advertising program using prior credit card transaction history as a targeting methodology. Advertising via a curated network of brand-safe websites will be delivered to those who have identifiable prior visitation experience to your destination.
Digital advertising via Spearfish will reach Real Travelers who spent Real Money on Real Credit Cards in Real Destinations.
Used By Destinations, Hotels and Attractions all over the world!
Since July 2020 launch….
45+ Campaigns Having Run or On Order
- 25+ CVBs
- 2 States
- 3 Hotels
- 2 Attractions
- 18.7 Million Impressions Delivered
- 117,500 Clicks/Visits to Client Websites Delivered
- Additional 12.4 Million Impressions on Order for Future Activations (next 90 days)
US Domestic and International
Spearfish identifies prior travelers to the your destination from any feeder market around the world.
In addition to the domestic campaigns, international campaigns are currently running via Spearfish from destinations/attractions in California, New York, Tennessee and Florida. In addition to the UK, these campaigns are running in Germany, Nordic Region, France, Canada and India.
Reach Us
For more information please contact:
General Inquiries
Tobias Zerr
773-816-6193
US Domestic
Larry Cohen
203-255-8800
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International Tourism Boards
Tobias Zerr
773-816-6193